The rise of TikTok as a social media platform can't be ignored, especially for recruiters looking to connect with a younger generation of talent and showcase their brand in a fun and engaging way.  

Here are 10 TikTok accounts every recruiter should follow in 2024 to stay on top of trends, learn new strategies, and discover hidden gems in the talent pool: 

1. Shadé Zahrai (@shadezahrai)

Shadé Zahrai is a performance specialist and TEDx speaker known for her insightful videos on career development, resume writing and interview skills. 

2. Your Human Resources Bestie (@hanner_the_hr_lady)

This account by Hannah serves as a valuable resource for both recruiters and HR professionals. Her content covers a wide range of topics, including onboarding best practices, employee engagement strategies and navigating tricky HR situations. With a touch of humor, she breaks down complex topics in a way that's easy to understand. 

3.Nikki Jaskiewicz (@nikkijazzzzz)

Nikki is a recruiting influencer known for her “Day in the Life of a Recruiter” videos. These behind-the-scenes glimpses offer valuable insights into the daily tasks and challenges recruiters face. She also shares tips for building a strong personal brand and attracting top talent. 

4. Madeline Mann (@selfmademillennial)

Madeline Mann is a career coach who focuses on helping young professionals navigate the job market. Her videos offer tips on salary negotiation, building a strong network and fostering a personal brand. 

5. Recruit Scootin' Boogie (@recruitscootinboogie)

This lighthearted account uses humor and music to showcase the fun side of recruiting. With catchy jingles and creative skits, they highlight the importance of building relationships with candidates and employers. It's a reminder that recruiting doesn't always have to be serious! 

6. Dr. Kim Hires (@drkimhires)

Dr. Kim is a leadership burnout coach who focuses on creating a healthy work environment. While her content is geared towards employees, recruiters can benefit from her insights on preventing burnout among their candidates and clients. Understanding employee well-being helps attract top talent and foster long-term client relationships. 

7. The Muse (@themuse)

The Muse is a well-known career platform known for its insightful articles and career advice. Their TikTok account offers career tips, interview questions and resume hacks relevant for both job seekers and recruiters. 

8. Veronica Sargeant (@peopleculturecollective)

Veronica Sargeant is an HR leader with a focus on team development, talent management and diversity and inclusion initiatives. Her videos address issues like employee turnover, building strong company culture, and fostering a positive work environment. This knowledge is valuable for recruiters who want to attract talent to companies with strong employer branding. 

9. Leigh Elena Henderson (@HRManifesto)

Leigh Elena Henderson is an HR executive with a twist. She uses TikTok to share her experiences in the corporate world with a dose of humor and candor. Her content tackles relatable challenges faced by both employees and HR professionals, offering advice and sparking conversations about navigating the modern workplace. Think “water cooler gossip” meets insightful career coaching, all delivered in a way that's both entertaining and informative. 

10. The Realest Recruiter (@the_realest_recruiter)

Joel Lalgee, a TikTok recruiter offers career advice, discusses job searching, interviewing and navigating the corporate world. He often criticizes companies for not being transparent about salary and offers tips for conducting informational interviews. 

BONUS:

11. Emily the Recruiter (@emily.the.recruiter)

Emily Durham is a Toronto based career coach, content creator and public speaker with a passion for making careers education accessible. Emily’s expertise as a longtime career coach and recruiter has gained her ever-growing popularity on social media and on her “The Straight Shooter Recruiter” Podcast.

12. Corporate Natalie (@corporatenatalie) 

After experiencing the utter bleakness of 2020’s ‘Work From Home’ life, Natalie couldn’t help but take to TikTok to poke fun at the current state of Corporate America. Over 1,000,000 TikTok & Instagram followers later, she's now able to make people around the world laugh and bond over the shared hilarity of ‘New Normal’ nuances.

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But don't stop there! 

TikTok is just one piece of the puzzle. To truly elevate your recruitment marketing strategy and attract high-caliber clients across all platforms, you need a comprehensive approach. 

That's where Recruiters Websites comes in. 

We specialize in helping recruitment firms elevate their online presence and attract your target clients. We offer a comprehensive suite of marketing solutions designed to boost your brand visibility, generate leads and drive recruitment success. Let's work together to build a winning strategy and achieve your recruitment goals.