Posts by Cole Windler
Email Newsletters: Are They Still Viable?
In an age dominated by social media, instant messaging and digital advertising, you might wonder if email newsletters are still a viable tool for recruiting firms. The simple answer is yes. Despite the rise of new communication channels, email newsletters remain a powerful way to attract top talent and build long-lasting relationships with clients. Let’s…
Read MoreLead Generation vs. Marketing: Understanding the Key Differences
Terms like “lead gen” and “marketing” are often used interchangeably in business. However, while they are related and frequently overlap, they serve distinct functions in a company’s strategy. Understanding the differences between lead generation and marketing is crucial for businesses aiming to optimize customer acquisition processes and overall growth strategies. The Basics of Marketing Marketing…
Read MoreHow to Create CTAs that Convert Website Visitors to Recruiting Clients
Learning how to create CTAs that convert is the driving force behind a successful website or marketing campaign. Conversion, in this instance, refers to the ability to turn website visitors into leads, clients or subscribers. A compelling call-to-action, or CTA, can make a significant difference in the success of your marketing campaigns. When considering the…
Read MoreMagic Numbers: How Many Touchpoints Does it Take to Convert a Prospect to a Client?
Before someone becomes a client, touchpoints help a prospect get to know and trust a company better (with the end goal of making a sale). But it’s not just about building trust. Touchpoints can help build awareness, as well nurture clients closer to a sale. When you first reach out to prospective clients, they might not…
Read MoreAre You Making the Right First Impression Online?
Mom always told you not to judge a book by its cover, and odds are you’ve told your kids the same thing. Unfortunately, that advice is easier said than done. In reality, your brain is hardwired to make judgments, especially when we first meet people. We call these initial judgments “first impressions” and we all…
Read MoreHeadshots for Recruiters: Self-Portrait Photography Basics
Having a professional headshot is more than just a nicety; it’s a necessity as first impressions are increasingly made online. For recruiters, whose job revolves around making connections and fostering relationships, a headshot is more than just a photo; it’s a visual handshake, a way to say “hello” before words are even exchanged. It’s the…
Read More7 Ways a Ghostwriter Can Help Recruiters Make More Placements
In recruiting and staffing, establishing a strong online presence and effectively communicating your value proposition are crucial. While recruiters and staffing agencies excel at identifying talent and connecting them with the right opportunities, there’s another piece of the puzzle that’s often overlooked: high-quality, persuasive content. This is where professional copywriters come in. Hiring a copywriter…
Read MoreWhy Split Placements Work in a Volatile Economy
For someone who knows the possibilities afforded by recruiting, the allure of a full placement fee is hard to resist. However, the strategic use of split placements can offer more than just an additional income stream, especially in challenging economic times. This approach not only complements your revenue but also expands your professional network and…
Read MoreGetting Started: Digital Marketing for the Staffing Industry
Thriving in any market setting isn’t just about the talent you can source in the now. It’s about developing those relationships and effectively expanding your networks so that you can meet and capitalize on the demand for accessible talent. Digital marketing, with its vast array of tools and techniques, has become a critical component of…
Read MoreRecruitment Marketing for Staffing and Recruiting Agencies: Embrace Programmatic Job Advertising
Recruitment marketing for staffing and recruiting agencies is an essential aspect of modern talent acquisition, involving strategic and tactical methods to discover, attract, and engage job seekers. In the face of increasing challenges in candidate acquisition across multiple platforms, recruitment marketing has become crucial for making recruitment more efficient and cost-effective. Among the various tools…
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